Publicly Traded Companies
Going public and becoming a publicly traded company imposes several obligations and communication tasks. In return for following more stringent communication rules than non-listed companies are faced with, public companies can enjoy wider publicity and higher visibility. This offers great opportunity for companies to reach their investors, customers and potential business partners. Goodwill Communications has supported several companies in their IPO processes or managed communications for stock exchange listed companies. In this process we follow mostly the demands below:
- Built on long-term strategic goals, communications of publicly traded companies has to cover a wide spectrum of audience, thus reaching effectively the media and the local investment community
- Beside the usual task of telling the “corporate story”, communication tasks also involve expert positioning within the given sector, personal branding of company executives, issue management in key areas and preparations for crisis situations
- Successful investor-relations communication that equally supports share sales and aims building a positive, long-term corporate story requires in-depth knowledge of both the specific sector the company operates in and the understanding of capital markets processes
Consultants of Goodwill Communications have met successfully the above requirements in several domestic share sales and IPOs, and currently manage active and regular financial communication for several companies listed on the Budapest Stock Exchange. Beside the understanding of capital market processes, we can also offer our clients a specific knowledge of the expectations of financial and legal advisors and institutional investors.