Commercial Banks, Financial Institutions

Insurance Companies and Brokers

Brokerage Firms and Other Financial Service Providers

Private Equity and Venture Capital Investors

Professional Associations

Publicly Traded Companies

Real Estate Companies

Leasing Companies

IT and telecom companies

Energy sector companies

The financial crisis caused serious turmoil in the real estate sector. Overall slowdown and repositioning can be seen among developers; the demand side has weakened and buying attitude has plummeted. For real estate companies it has become key to differentiate themselves from competitors, while on the client side demand for up-to-date, reliable market information is growing vehemently. PR communication is able to support real estate companies to meet these expectations. Consultants of Goodwill Communications can develop PR-strategies suitable to differentiate their clients successfully from competition:

• Through regular expert communication a real estate market player (developer, investor or consultant) can achieve higher awareness among its key stakeholders, thus developing its position on the market.
• We separate expert communication and project communication: beyond announcing the predictable key steps of a particular development project, we create a communications program that not only represents the individual characteristics and positioning of a project, but also is also met with the media’s interests.
• PR communication can also provide a strong basis and a defined syllabus for other related marketing communication activities as well.

Through regular and consciously built PR communication we help clients establish and develop their reputation among selected target groups, represent their distinctive features in the media and contribute to their sales activities. Whether it is property development, lease or consulting in residential, retail or industrial segments, Goodwill Communications’ consultants specialized in real estate sector provide senior level support for clients.